Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Over the last year, Mattel has relied on producing films, TV shows and mobile games based on its products such as Hot Wheels and Barbie to offset a slowdown in its core toy business. Last month ...

Revealed by the BBC this morning, Mattel Creations will release new Barbie dolls of the 15th Doctor and his first companion, Ruby Sunday. He’s Ken no more! “Barbie is iconic, so to see a ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

Discover which Barbie best matches your personality in our exciting new video! Dive into the world of Barbie and explore her ...

After starring as one of the many Kens in the 2023 Barbie movie, Doctor Who's Ncuti Gatwa is getting an upgrade – as Mattel has announced a brand-new doll of the Fifteenth Doctor. News of the ...

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The publication states that the toy brand's Robbie Brenner, who was recently promoted to President and Chief Content Officer, ...

Think of the fad for Baby Yoda dolls after the first season of The Mandalorian in 2020. When the Barbie movie comes out this week, it is bound to trigger a wave of doll purchases over and above ...