The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since debuting on March 9, 1959, Mattel’s iconic doll has been a global ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

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