In a bid to promote inclusivity and challenge stereotypes, 10-year-old Teddy from Peppard, Oxfordshire, has initiated a campaign urging Apple to redesign its “nerd face” emoji.

A 10-year-old boy from Oxfordshire has written a petition asking Apple to change the glasses smiley face emoji, as he believes it paints glasses-wearers in a negative light.

Soulja Boy talks being an emoji, working with Nicki for 'Yasss Bish' By Pamela Gocobachi. Published on May 12, 2014 09:32PM EDT. Photo: Matt Petit/ABC via Getty Images.

A 10-year-old boy from Oxfordshire has written a petition asking Apple to change the glasses smiley face emoji, as he believes it paints glasses-wearers in a negative light.