BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides ...

He went on to explain that BMW hopes its new transparent logo would “invite our customers more than ever to become part of the BMW world.” (Another revelation: The blue and white at the center ...

BMW’s senior vice president of customer and brand, said in a statement on the company’s website that the new logo “radiates openness and clarity.” “With this new transparent variant ...

The all-electric BMW Concept i4 has previewed the German firm’s updated transparent logo design, marking the most radical revision to the company’s branding for a century. BMW’s updated logo ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today ...

which places the customer at the center of all activities,” says BMW. The solid black ring goes from black to transparent, which means whatever color the logo is stamped on will fill that portion.

and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the outside ring for a transparent one. As it turns out, BMW isn't planning on using the new ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...