Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Telemarketers relying on the B2B exemption must ensure that they do not transition sales efforts to target the individual answering the call when the "business" states that it does not have a need for ...

Most B2B purchases are triggered by wider digital transformation initiatives, meaning buyers are likely ... consistency between digital channels and sales representatives can increase the ...

So, what does this mean in 2025 ... In the normal midmarket B2B company with scaled GTM, marketing makes sales about 8X more effective and 5X more resource-efficient than sales would be by ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...