In case you missed it, the Atlanta Hawks unveiled a new logo Monday, establishing the beginning of a new identity. In particular, the Hawks are now the Atlanta Hawks Basketball Club, an inclusive ...

The Atlanta Hawks' season might be over, but the team hasn't stopped working to improve. On Monday the franchise announced that it has created a new logo and a new official team name. The primary ...

The Hawks announced a multi-year partnership with the YMCA of Metro Atlanta as its new Official Jersey Patch sponsor on Monday. Now, the signature ‘Y’ logo will be featured on all Hawks ...

The Atlanta Hawks and Novelis unveiled “FULL COURT PRESS,” a sculpture made up of nearly 404 pounds of recycled aluminum cups and cans in the shape of the Hawks logo. “We are thrilled to ...

The Atlanta Hawks unveiled a new primary and secondary logo on Monday. The new primary logo is an enhanced return to the team's "Pac-Man logo" that was used from 1972–1995 and that served as ...