Asda, which announced a major leadership shake-up this week, was £1.34 cheaper than runner-up Tesco and has been named the ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Asda also disagrees with our comparison and says that our small sample of products does not represent the fuller picture of ...

Reinvigorating Customer Trust Rebuilding customer trust is a top priority. Leighton has announced a return to Asda’s roots, emphasizing everyday low prices and transparent promotions. A new marketing ...