Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its ...

The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship ...

The so-called “LLM Siri” will have architecture “entirely (built) on an LLM-based engine,” Apple ... and “many users may make that switch” unless Apple significantly improves its ...

In testimony during a trial earlier this month, longtime Apple executive ... only be required to make relatively minor changes to the way it operates its search engine because technology already ...

It infused its search engine, Bing, with AI capabilities ... to monetize is a major strength. That's why Apple's services segment continues to make headway. It has more than a billion paid ...

Apple may have started ... This would effectively make the technology both more flexible with user requests and more capable of interactions with other engines, which users are sure to appreciate.

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.

Another factor that could hurt Apple's profitability is the looming lawsuits coming for its default search engine payment and App Store fees. A remedy in Google Search's monopoly lawsuit could be ...

At I/O, Google is starting to piece together where it sees Search going in an AI era.