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Meghan also compared it to naming a business, after changing her brand's name from American Riviera Orchard to As ever Meghan Markle has some wise advice for parents-to-be. In the season finale ...

The Duchess of Sussex initially revealed her lifestyle brand would be called American Riviera Orchard, but she later changed the name to As ever. Can't get enough of PEOPLE's Royals coverage?

Elsewhere in the episode, Markle subtly poked fun at her brand changing its name from American Riviera Orchard after running into trademark issues. “It’s no different than … if you have an ...

Earlier this year, Markle launched her own brand, revealing that she had made the decision to rebrand after announcing the “American Riviera Orchard” in March 2024. Now known as “As Ever ...

She first launched her lifestyle company under the name American Riviera Orchard in March 2024, but she rebranded it under the name As Ever in February 2025, partnering with Netflix's consumer pro ...

Her most viewed reel announced she was rebranding her online shop from American Riviera Orchard to As Ever and has had 26.9 million views since February 17. The post with the least views got 2.7 ...

A group that played a key role in Donald Trump's voter outreach to the Arab American community alongside ... in redeveloping the area into "the Riviera of the Middle East." "The talk about what ...