Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

started the endeavor by thinking of Amazon’s master brand logo as a type specimen, not just a mark. (Though they did plump up its arrow to give it a deeper “smile.”) The team refined the ...

But a couple of hours after Press Secretary Karoline Leavitt‘s remarks, an Amazon spokesperson, Tim Doyle, said that such a plan will not be implemented. “The team that runs our ultra low cost ...

I’ve been deals trawling like a fiend and today’s list nets in the very best catches from both Amazon’s Big Smile Sale and the ongoing Steam Spring Sale promotions. Physical or digital—I ...

Amazon is adding over 200 Mercedes-Benz eActros 600 electric semi trucks to its fleet later this year – its largest-ever order of electric heavy goods vehicles (eHGVs). These electric trucks ...

The back has one hint about the new colourful nature of that screen, though – the Amazon 'smile logo' is now subtly iridescent, a nice colourful effect. Of course, it only takes a glance at the ...

The big question is what does this mean for your packages. On Auiki Street, you can’t miss the massive Amazon smile logo on the new building. It’s a sign change is coming to Hawaii.

This week sees the move to general availability for vector search for Amazon MemoryDB. Amazon MemoryDB is an in-memory database service that is compatible with the open source Redis data store.

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...

Learn More MongoDB announced that its Atlas Vector Search integration with Amazon Bedrock is now available to the public. First previewed at Amazon Re:Invent last year, the tie-up allows ...

The Amazon ‘Smile’ logo will be more visible on rail operations, according to the company plans. Credit: Mark Reinstein/ Shutterstock Global e-commerce giant Amazon has reported increasing its use of ...