Roughly 1,100 participating brands, up more than 200 from 2024, were on hand, and the miles of aisles at Orange County ...

Thanks to innovative fabrics and designs, golf hats are cooler than ever. Check out some of our favorites from Palm Golf Co.

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

Bubba Watson's RangeGoats GC have announced a new team partnership with Swannis Golf ahead of the 2025 LIV Golf League season ...

Anything you might see or use at your local course is probably being promoted, but the PGA Merchandise Show is a trade-only ...

Phil Mickelson is part of the LIV Golf team, HyFlyers, and he and his teammates have landed a new apparel deal ahead of the ...

Phil Mickelson's LIV Golf team has received a welcome boost ahead of the new season, with the HyFlyers announcing a new ...