Today' host Jenna Bush Hager spoke exclusively to PEOPLE about her latest endeavor: her own book imprint called Thousand Voices Books.

Jenna Bush Hager made a promise to Today viewers on Tuesday's show after revealing a viral moment that had been "blowing up" her family group

Bush Hager, 43, was part of a clue on Pop Culture Jeopardy! in January 2025 which read, "With the help of Hoda Kotb and a hairdryer, this Today Show book guru posted a thirst trap to celebrate 1 million followers."

Dressed in a navy suit and yellow tie that his wife and kids picked out for the occasion, Craig stands at the TODAY desk reading over copy when music begins playing. He looks up, surprised, as the first verse of Hootie & the Blowfish’s “Let Her Cry” comes through the studio speakers.

Jenna Bush Hager had a hilarious response to her 'thirst trap' photos being used as a clue on Pop Culture Jeopardy!

Jenna Bush Hager opened up about her relationship with her father on TODAY with Jenna & Friends and recalled a viral moment he once had with Barack Obama.

Jenna Bush Hager brought back one of Today‘s funniest ... retired from the show just last week. While Craig Melvin replaced Kotb on the earlier hours of Today, Bush Hager is still looking ...

The 'Today' co-host had to define a "thirst trap" after her seductive photo shoot from 2022 became a part of the quiz show fronted by Colin Jost

Kotb had a tear-filled morning, as she also got choked up during the first two morning hours while co-anchoring “Today” with Savannah Guthrie.

Craig Melvin is getting ready to start his new chapter as co-anchor of TODAY. In November 2024, nearly two months after Hoda shared her decision to leave TODAY, Craig was announced as the new face that will sit alongside Savannah Guthrie in the mornings.

Today anchor Craig Melvin exclusively told E ... "Everyday it's just a rollercoaster of emotions." Jenna Bush Hager announced that Marvel star Scarlett Johansson will join her at the Today ...

Hoda Kotb and Jenna Bush Hager both got emotional while celebrating ... Bush Hager pre-taped a heartwarming video to Kotb. Guthrie, Craig Melvin, Al Roker and Carson Daly all shared their ...