From clever puns to emotional send-offs, brand creatives flooded social media as Virat Kohli announced his retirement from ...

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten or ...

The dual-leadership model is expected to guide the agency for the next three years, marking an unprecedented move within ...

This year’s Kyoorius Creative Awards jury features industry stalwarts like Prasoon Joshi, Kainaz Karmakar, Rajdeepak Das, and ...

The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

We celebrated World Technology Day on May 11, marvelling at how technology has changed every aspect of human existence and ...

The review comes after Jaguar faced widespread criticism late last year over an advertisement and brand revamp that failed to ...

Vishal Vyas peels back the curtain on Skore's journey—its initial positioning strategy, the early hurdles faced in building ...

Does women empowerment look great with a ribbon and a barcode? Brands seem to think so. There seems to be a product for every ...

Indian advertising is embracing meta humour to cut through the clutter of content overload. But experts debate whether it’s a ...

What would ad agencies look like if moms swapped positions with founders and CxOs? This Mother’s Day, agency founders ...

As digital access transforms viewership, a once-elite sport finds millions of new fans. In this article, we explore Formula 1 ...