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Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the ...

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

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Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

Yelp’s lawsuit over Google’s dominance in local search survives dismissal, with key claims now headed toward a jury trial.

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After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on ...