Two Los Angeles agencies are joining forces to create a new platform build around fandom. Saylor, a social-first creative ...

A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, ...

At the highest level, Gen Z is still the most devoted to Costco of all segments: Between January and August 2026, Costco ...

The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV ...

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave ...

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation with AI.

Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this arrangement, Microsoft Advertising is ...

On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's ...

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any ...

With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred ...

Kroger says it can forecast ecommerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery Dive ...

Other countries are catching up with the United States in negativity toward social media, Pew ResearchCenter reports. While 64% in the US feel social media is harming democracy, that feeling is shared ...