Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

Ogilvy UK’s Dan Bennett shares his final three secrets to help you think more like a behavioural scientist and get results ...

Comparatively, consumers’ confidence in their personal finances during the last year grew by two points in the last month, up ...

Whilst the halls are decked with shiny new Christmas adverts each year, reflecting on more than a century of seasonal ...

Just because you own a phone doesn’t mean you know how to be a creator or how regulation works, say the ASA and the ...

With brands predicted to have spent £870m on influencer tie-ups in 2024 alone, accurately measuring their impact will become ...

Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace ...

It feels like every week brings with it a proclamation that generative AI is set to take over the marketing world – but on ...

Marketers are tapping into humour in greater numbers than at any other time this century, with research showing getting it ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

From PepsiCo to Who Gives A Crap, brands of all sizes are paying attention to sports partnerships, beyond simply slapping ...

The 2020s have, thus far, been a deeply unusual set of years where strategy has had to be adapted accordingly. Looking to ...