The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...