Kisna Diamond & Gold Jewellery (KISNA) is increasing its marketing investment this year as it shifts from event-led communication to a structured, full-funnel brand strategy, according to Prashant ...

Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns ...

How a Holi film about childhood friendship became one of the most discussed ads in recent Indian advertising history ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics - Exchange4media.co ...

The mandate to Infectious spans BKT’s tyre business in India, covering its established Off-Highway Tyres (OHT) portfolio and ...

At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI ...

The AI tool tracks audio, video and text-based content across platforms to detect violations and pinpoint transgressions in ...

Apramey Saxena has been roped in by Vedanta Zinc International as its Chief Marketing Officer. He shared the news of his new ...

MY FM, the flagship radio brand of the Dainik Bhaskar Group, has set a new benchmark in the Indian radio industry by becoming ...

The brand is sharpening its youth-first positioning while scaling its cultural IPs such as Wok FM, Crush Hour, and a growing ...

Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to ...

Ankur Mittal outlines how data fragmentation, delayed response times and dealership inefficiencies are costing brands nearly ...