Creators are winning brand budgets because agency work has become predictable. Here are five questions to break the cycle of ...

The Japanese agency network is a producer and global agency of record on the animated sequel, which launches in December 2026 ...

Coleman will step back from the business 'gradually' over the coming months before retiring at the end of 2026.

TikTok announced several new features at Advertising Week New York that combine creativity and automation to help advertisers ...

The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

A 30-second spot that required 18 seconds of attention for brand awareness to register saw results across platforms that ...

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...

Fresh off selecting a new creative agency, Chin shares lessons from Starbucks and luxury CPG, how UGC drives modern word of ...

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

As the dog days of summer were winding down, a survey found television audiences were already eagerly anticipating the ...

The research found that, while multi-market campaigns generate 29% more brand effects (such as awareness, consideration and fame) than single-market executions, they deliver 9% fewer commercial ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.