PetSmart adopted Hightouch's AI decisioning tool to better reach its customers on a one-to-one basis through nuanced insights ...

The SSP is betting on the DOJ's antitrust remedies, plus relationships with agencies, DSPs and mid-sized advertisers, to help ...

The New York Times' growth rate blows other large news companies out of the water; Shopify's shares leapt by 20% after an ...

Hulu will be fully integrated into Disney+ next year into a “unified app experience," SEO Robert Iger told investors on ...

Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher quality ...

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” ...

Too bad Ryan Reynolds didn’t join MNTN’s first-ever earnings call. It would’ve been fun hearing Deadpool answer questions ...

The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated ...

Running multiple retargeters across the same user base used to be a recipe for inefficiency. But the landscape shifted, and ...

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search ...

“The plaintiffs’ claims against Meta are simply false. User privacy is important to Meta, which is why we do not want health ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...