AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Too bad Ryan Reynolds didn’t join MNTN’s first-ever earnings call. It would’ve been fun hearing Deadpool answer questions ...

Running multiple retargeters across the same user base used to be a recipe for inefficiency. But the landscape shifted, and ...

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search ...

“The plaintiffs’ claims against Meta are simply false. User privacy is important to Meta, which is why we do not want health ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The English word “yield,” derived from old English and Germanic, is a relic of a time when a ruling class might demand ...

Newton Research announced its $9 million Series A raise on Tuesday. The funds will increase hiring as demand for Newton's ...

A federal jury in Delaware found in favor of HyphaMetrics, which Nielsen was suing for allegedly infringing on two of its patents.

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.