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From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024. It was the year we ditched foundation in favor of using only concealer, ...

Ready to upgrade your makeup routine with the cutest and most effective products and techniques? In this video, we dive deep into a carefully curated selection of adorable makeup products that not ...

Whether you consider yourself a Hufflepuff, Slytherin, Gryffindor or a Ravenclaw, there's no shame in wanting to look your best for the cute wizards in your class this year at Hogwarts. Or, maybe ...

Let’s be real: Feeling good in your skin can actually help you feel more prepared to face the school day. That’s why these easy makeup looks are going to become your go-to back-to-school looks. To ...

Can you handle the cuteness? Because there's a lot of it packed into these adorable, affordable makeup bags and cases. Now, you can use a plastic baggie to hold your makeup, sure. But a good makeup ...

Anyone who has the audacity to tell you that a makeup-only Halloween costume is somehow lazy deserves a good jump scare. Some of the most well-thought-out, elaborate, and beautifully executed ...