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Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

While virtual reality has struggled over the years to reach a mass consumer marketplace, it may be finding a warmer welcome in retail. Macy’s is launching what it says is the largest virtual reality ...

CINCINNATI--(BUSINESS WIRE)--Macy’s, Inc. (NYSE: M) today announced that the company is highlighting advanced technology to enhance the omnichannel customer experience. Across the enterprise, new ...

Macy's is the latest retailer to explore the use of virtual reality as a shopping tool. Starting this summer, select Macy's stores will introduce a VR tool that enables customers to better visualize ...

Macy's surprised investors with sales growth that indicated the chain's holiday momentum may have carried into the first three months of the new year. This was likely partially due to the company's ...

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell ...

Less than a year ago, investors had left Macy's (M-0.48%) for dead. Macy's stock bottomed out at $17.41 in November 2017, down more than 75% from the all-time high it had reached two years earlier.

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at ShopTalk 2018. During the session, Gennette announced that ...

Augmented reality and virtual reality are still in their infancy in terms of non-gaming applications, but a new tip hints that Amazon may be about to change all that. Products available for purchase ...

Macy's surprised investors with sales growth that indicated the chain's holiday momentum may have carried into the first three months of the new year. This was likely partially due to the company's ...