Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Digital natives want financial institutions to provide cutting-edge, instant solutions. The motivations, needs, and desired solutions vary significantly among three different groups of digital natives ...

Crypto is becoming mainstream thanks to a slew of factors, including institutional adoption, ease of access due to trading apps and social media, as well as broader acceptance and awareness. A new ...

In the last few years, digital data collection has come under fire from consumers as things have gone awry, with information being used for purposes for which it shouldn't be used. Data is, however, ...

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for ...

Every product is theoretically available to consumers, but they do not always know they exist. These are the different types of alternatives consumers have. The Universal Set is every possible product ...

Almost 50 percent of healthcare consumers believe industry-wide innovation will lead to better treatment and diagnoses in the next five years, according to the 2017 Klick Health Consumer Survey on ...

Clinical Seekers’, ‘Skin Care Hackers’ and ‘Effortless Quality Enthusiasts’ value clinical efficacy but are not necessarily ...

Gone are the days when cannabis was shrouded in secrecy and whispered about behind closed doors. Currently, marijuana users comprise a significant and influential segment of the market, marking a ...