Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Maybelline’s new Roblox space is a nod to Roblox’s music community. Within the space, players can use the brand’s products to paint graffiti, according to the announcement.

Roblox has been around for a long time. How long, you ask? Try 19 years! We'll break down its long and complicated history here!

NHL Blast, the league’s Roblox experience, has been updated with a 3D visualization of its All-Star Game, according to information shared with Marketing Dive. The NHL claims to be the first ...

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.

Climb and Jump Tower is an experience on the Roblox platform where you climb and scale massive structures inspired by ...

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

DAYTONA BEACH, Fla. — ‘NASCAR Speed Hub‘ today makes its virtual debut on Roblox. NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.