While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

While the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

The never-ending debate over whether short-form content is disrupting the traditional, long-form article has outlived its usefulness. What began as a reasonable discussion about the merits of newer, ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

Google is testing long-form video recommendations in YouTube Shorts feeds to boost content discoverability. Creators are reassured their videos will still be eligible for monetization in this ...

There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to ...

A Meta report reveals that 97% of Indian consumers watch short-form videos daily. Digital media now dominates ad revenue, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is nothing new about content that is less than a minute long. It has a long history on ...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...