I’ve been party to a growing number of discussions recently about the role and relevance of the ‘digital native’ in B2B marketing. Whilst the number of digital natives that are actually signing the ...
This whitepaper explores the concepts of Digital Natives and Digital Immigrants and explains why this digital divide exists and differences in the attitude and behaviour of the two groups. This study ...
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of ...
A funny thing happened to B2B marketers during the pandemic. Not only did more buyers turn to digital channels to help with their purchase journey, but millennials became the largest generation in the ...
In commercials and lifestyle media, “unplugging” is almost always cinematic. It looks like loading up a Subaru with the kids, the family dog (understandably thrilled at this development) and camping ...
According to data collected by Google in 2020, the average click-through rate for digital display ads was a mere 0.1%. While some industries boast higher numbers, experts agree these statistics don’t ...
A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...
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