The WWF got the idea of using Chi-Chi, a female giant panda at London Zoo. The team felt “the big, furry animal with her appealing, black-patched eyes” would make an excellent logo.

1. WWF's panda logo was chosen for cuteness appeal and to save on printing costs When the World Wide Fund For Nature, formerly World Wildlife Fund, got its start in 1961, the organization knew it ...

The well-known panda logo was designed by the famous conservationist Sir Peter Scott. one of the founding members of WWF. The idea originated from ... to finally alter our course, shed our history, ...

The World Wide Fund for Nature (WWF) came up with its famous panda logo 50 years ago. According to Max Nicholson, the mastermind behind the charity (then called the World Wildlife Fund ...

Lu said that the giant panda, which has been WWF's logo since its establishment in 1961, is also a symbol of the global conservation movement. The achievements they've made in the past decades ...