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HBO, Max and WBD

Ars Technica · 1d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Axios on MSN · 1d

WBD renames "Max" to "HBO Max"

Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to "HBO Max," a name that was previously used to describe Warner Media's direct-to-consumer service before it merged with Discovery+ to form Max.

Deadline on MSN · 1d

WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on the HBO Max rebrand.

Max streaming service is reviving HBO name

Los Angeles Times on MSN · 1d

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

CNET on MSN · 1d

Guess What? HBO Max Is Back In, and Max Is Out as Streaming Service Changes Names

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday. Subscribers can expect the change to the streaming service this summer, and judging by this meme it shared,

U.S. News & World Report · 1d

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023.

1don MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

9hon MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

23h

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

14h

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

1d

Max to be renamed HBO Max, fixing the name change nobody wanted

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

1don MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

8hon MSN

‘South Park’ Poised For Streaming Launch On Paramount+ But Could It Also Stay On HBO Max?

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

1don MSN

Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.

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