Yellow Wood Partners has acquired the Elida Beauty portfolio from Unilever, the two companies said on Monday. Through the deal, of which terms were not announced, the Boston-based private equity firm ...

(CN) - Logos for the VO5 line of hair-care and beauty products can have a different look in Japan, the 7th Circuit determined in a trademark case that required U.S. courts to translate and interpret ...

Discover an effective curly hair routine for natural hair as our host demonstrates the VO5 anti-frizz line. In this step-by-step tutorial, she highlights the benefits of the VO5 Hot Oil Therapy ...

When it comes to making sure your tresses are healthy and clean, there's nothing more important than picking the right shampoo for your hair. Brands like Pantene have become go-tos for many and have ...

VO5 is Brynwood’s sole beauty brand; its other consumer brands include Zest soap, which it acquired in January from Procter & Gamble Co., and DeMet’s Candy Co. Margve said Zest is already experiencing ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X If you’ve been down your favorite drug store or retailer aisles recently you’ll probably have some ...

Back in July, Cosmo and VO5 launched our first nationwide Style Search, looking for super-cool women whose look really shows who they are. Hundreds of you uploaded pictures of yourselves to our site, ...