T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...
The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and ...
Vistar first launched its Latin America operations in 2022 through a partnership with PRODOOH, a local programmatic OOH ...
“We are excited to join T-Mobile, a brand that truly understands the power and potential of out-of-home advertising,” Michael Provenzano, CEO and co-founder of Vistar Media, said. “For 13 years, ...
The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of ...
Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
The transaction, which will include Vistar Media's marketplace and technology solutions, is anticipated to close in the first quarter of 2025. (Source: Reuters) T-Mobile US has announced plans to ...
T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading ...
T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced on Monday Why it matters: The all-cash deal supports the ...
T-Mobile says Vistar Media is the leading provider of (DOOH) advertisements, “reaching millions of consumers throughout their daily lives”. “Through the T-Mobile Advertising Solutions ...