Travis Scott debuted new song “4×4” and special merchandise drop includes shirt and zip-up hoodie honoring Los Angeles’ first responders, 100% of the net proceeds of which will benefit Direct Relief’s California Wildfire Response Fund.

Travis Scott performed his highly-anticipated new single during the College Football Playoff National Championship halftime show

Scott announced that 100% of the net proceeds from special merchandise will benefit Direct Relief’s California Wildfire Response Fund.

Travis Scott has made a major contribution to wildfire relief efforts in California. Here’s the deal … Travis debuted his new single, 4×4 at the College Football Playoff National Championship game on Monday.

Travis Scott is donating 100 percent of the proceeds from his “4X4” merchandise to support Los Angeles’ first responders. After debuting the track live during the College Football Playoff National Championship halftime show on Monday (Jan.