The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think, it’s also a great way to boost customer loyalty and build relationships. But what ...

Small businesses need a brand too if they are to stand out in a crowded market. Discover how to create a valuable brand and how to exploit it for business advantage. Creating an authentic brand for ...

Your reputation is perhaps your greatest asset in the business world. Looking after it is paramount - whether you are reputation-building or putting up a spirited defence when the going gets tough.

Do your customers read your email newsletters? Are they bringing in business or turning people off? Lucy Whittington of Inspired Business Marketing reveals how to improve the content of your email ...

This involves contacting journalists with your news. It often requires drafting and issuing a press release and talking to journalists by phone. It's worth remembering that journalists bin the vast ...

There are many ways to market your website without spending a fortune. Chris Barling, co-founder of ecommerce software provider Sellerdeck, offers some valuable advice on SEO as well as a few other ...

Simply having a website is rarely enough. To make the most of your web presence, you need to ensure the content is fresh, relevant and accurate. Emma Allen finds out how to produce effective web copy ...

Ben Dyer is CEO of Powered Now, provider of invoicing, estimating and scheduling software for small businesses. Ben was previously CEO of SellerDeck which he joined in 2008, after working for Xyratex, ...