Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...