A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

BATON ROUGE, La. (Louisiana First ... Simon was the owner and president of Simple Simon, a tire and auto care shop on Airline Highway. People may recognize him from the local TV commercials ...

Simon is well-known across Baton Rouge for his tire commercials and business, “Simple Simon.” According to Simple Simon Tire and Car Care’s website, Simon started the business in 1966 with $ ...

BATON ROUGE, La. (WAFB) - Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week. A visitation for Bill will be held on Wednesday ...