In an email to CBS MoneyWatch, Netflix said it's boosting its subscription plans for American customers by about $1 to $2.50 per month, depending on the plan. A standard plan with ads will rise to $7.99 a month from the current $6.99

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members. Revenue was up 16% year-over-year.

Netflix will also try to stop password sharing. Subscribers can add extra members to their accounts for a fee that is less than a new subscription. Adding someone to a standard ad-free plan will increase to $8.99, while the charge for extra members on a plan with commercials will remain the same.