On August 16, 2025, Lisa was in headlines when BLACKPINK returned to Wembley Stadium in London for the second night of their DEADLINE World Tour.

Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business.

Labubus have been everywhere on social media and on shelves across the globe. Explore the origins and future of this trendy craze.

Labubus dolls are only available through online purchases and in-store pickups, if you can find one in stock. Adding to the scarcity factor is the blind-box packaging.

The stylist and Avalon TV star tells Out how he started making custom Labubus for A-list Hollywood celebrities.

The University of Hong Kong Business School reported that K-pop girl-group Blackpink’s Lisa, a Thai national, posted the devilish doll on Instagram, which caught the attention of a Thai princess; Labubu even became Thailand’s official tourism ambassador.

The pop star is a huge fan of the bag charms. She even had a custom mask.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

When it comes to fashion risks, Lalisa Banobal, aka Lisa, never plays it safe – and she did it once again in the cutest yet most iconic way possible. On Saturday night in London, during BLACKPINK’s Deadline World Tour,

The U.S. Consumer Product Safety Commission issued an “urgent” warning Monday about knockoff Labubu dolls posing a “serious risk of choking and death to young children.” The warning only applies to fake versions of the Labubu dolls — sometimes referred to as “Lafufu dolls” — which are sold as tiny plush figures on keychains.