iRobot was long overdue for a product redesign to win back its once overwhelming share of the robot vacuum market. The company just announced such a reinvention for its complete product line; it turns ...

We first told you about iRobot’s new Create robot yesterday, but now we have more. Basically this is a Roomba, minus all of the vacuuming utensils and adding a bunch of ports that allow the modders to ...

The iRobot Select program is shutting down amid more cost cutting at the troubled robot vacuum manufacturer. The iRobot Select program is shutting down amid more cost cutting at the troubled robot ...

Shares of iRobot plunged more than 30% on Wednesday after it said there is "substantial doubt" about its ability to stay in business. Massachusetts-based iRobot has been restructuring since the Amazon ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...