The leather bag, called the "Wirkin," is a budget-friendly alternative to the Hermès Birkin, which start at around $10,000.

And the “Wirkin”—the replica of the illustrious Hermès Birkin bag—is perhaps the most popular of Walmart’s designer offerings. The $78 look-alike of the luxury purse—that retails from $10,000 to $40,000 for a new bag, or up to more than $300,000 on resale—is all over social media.

The iconic Hermès handbag comes at a high price-point if you can even get your hands on one. What happens if you can pick up something similar at Walmart?

Last week we told you about the crazy hype surrounding the “Wirkin” bag, Walmart’s less expensive version of the Birkin, the classic Hermès tote that has been beloved by the rich and famous for decades.

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.