Ubisoft recently made an annoucement via their social media about the new Assassin's Creed Shadows merchandise.

With the entry of esports in the gaming arena, the concept of sports marketing methods have dramatically changed. Through gaming platforms, sponsorships, and digital events, brands successfully target ...

Following a teaser last month, 100 Thieves has officially confirmed its entry into the Marvel Rivals esports scene.

like Hanwha Life Esports, focus specifically on fielding competitive rosters. Others, like FaZe Clan and 100 Thieves, have branched out to become lifestyle brands with popular merchandise lines ...

HoYoverse has officially revealed a set of brand-new Genshin Impact merchandise featuring five much-loved characters from the game, which will soon be available for fans to buy. The series is ...