The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.

I ’m a shopping writer who tests activewear for a living, and I’ve tried every major workout brand—think Lululemon, Athleta, ...

Once intended solely for the running track or gym, sporty shoes have undergone a transformation, earning a place of honor in ...

Alo Yoga, the luxury activewear brand, has opened a new store in Covent Garden’s Seven Dials. Situated in an anchor unit at ...

Wintery runs are made all the more bearable with thick, hardwearing gym leggings – like Alo Yoga’s AirLift leggings – whereas ...

Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s ...