Yahoo's new logo suits its new direction. Sept. 5, 2013 — -- Yahoo has a new look, or at least its logo now does. When you visit Yahoo.com or one of the many other Yahoo sites, you're going ...

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It’s a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight ...

After a 30-day tryout of dozens of new corporate logos that it's now clear were never going to be chosen, Yahoo has rolled out its final choice - to a chorus of boos. The logo, which was custom ...

This screen grab made from Yahoo Inc.'s Tumblr page shows the company's new logo in a post published on Wednesday, Sept. 4, 2013. Yahoo has adopted a new logo for the first time since shortly ...

After an extensive, month-long buildup, Yahoo has finally unveiled its new logo. Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo. The logo is still ...

For instance, you’ll see it mirrored in the downstroke of the “Y,” an effect that’s especially pronounced in a shortened logo consisting of just “Y!” It also occurs on Yahoo.com’s ...

The only real distinctive quality here is Yahoo’s iconic exclamation point, now at an even more aggressive angle that suggests that it is trying to run away from the rest of the logo.

Yahoo says it has made a major change to its logo, but unless you have studied design it’s hard to tell the difference. The Sunnyvale, Calif., company unveiled the new design on Tumblr late ...

After an extensive, month-long buildup, Yahoo has finally unveiled its new logo. Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo. The logo is still ...