Sports streaming bundles are on the rise, and Comcast is now joining the game. Launching Thursday, the company is offering Xfinity Sports & News TV, a new package that includes more than 50 channels and an ad-supported Peacock Premium subscription for $70.

Comcast is making a new play for value-conscious TV fans who wanted a slimmed-down channel lineup — and pay less. The cable giant announced the launch of Sports & News TV, a new video package for Xfinity Internet broadband customers that includes 50-plus live news,

Comcast is launching a $70 per month “Sports & News TV” streaming bundle featuring live games from the NFL, NBA, NHL, MLB, and NCAA. The package, which marks the latest attempt to build out the sports streaming industry,

Xfinity joins DirecTV in offering a slimmed-down bundle with most — but not all — sports channels in a bid to lure wary consumers.