A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox ...
It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.— ASHA (@asha_shar) May 29, 2026 Image: An example of Xbox mentioning PS5 for the Halo: Campaign Evolved reveal It ...
Microsoft is trying to recapture Xbox magic, but doing so by getting lost in minor complaints from fans, with big solutions ...
A lot has been made of Xbox changing its logo and related branding to match the original console's style and spirit - and now Team Green has decided to bring Xbox Game Pass into the fold as well. Yep, ...
Microsoft's logo "transparency" simply has users doubting whether it's truly behind Xbox's long-term success. Their competitors don't do it, so why does Xbox?
Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand identity.