A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the ...

The first is that building a search engine would be expensive and time-consuming, which makes sense -- search advert ...

Apple has no plans whatsoever in ... very sensible reason why Apple won't develop its own search engine: Google pays Apple a lot of money to make Google the default search engine on Apple's ...

has explained why Apple does not want to create its own search engine. Developing a search engine would cost billions of dollars and take many years, diverting resources like capital and employees ...

In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own ... never make a search engine ...

The Sellers Research Group (that’s me) is skeptical that Apple isn’t at least investigating plans to make its own search engine. There have been reports for years that Apple is working on “Apple ...

That would be very costly for Apple. In 2022 alone, Apple received $20 billion from Google to make its search engine the default ... for permission to call its own witnesses at that April hearing ...

Among other things, it states that Apple does not see itself in competition with Google in the search business because the company is not planning to launch its own search engine for various reasons.

Apple says it doesn't plan to build a search engine to compete with Google. It claims the project would be difficult and expensive. My own view is ... the resources to make just about anything ...

forcing Apple to develop its own search engine or enter the search text advertising market and become a competitor to Google. However, Cue said that the DOJ's assumptions are wrong, and cited the ...