If you're eyeing a new car, the colors yellow, orange, purple, red ... while black, gray, white, and silver paint have average depreciation. On the other hand, jewel tones like green, blue ...

An infrared camera shows how a sample of the whitest white paint (the dark purple square in the middle ... The industry standard for cars is about 120 microns, which helps prevent cracks but ...

Plus, there's the occasional red car out there, which is just the white, black ... the first time Nissan brought back the Midnight Purple paint, as it did just a few years ago with the 2021 ...

Some, like Porsche, even offer a paint-to-sample option ... gray, or white—and this in turn tends to reinforce what people will buy. So, a car in a new color may entice some buyers, but there ...