The White Stag sign’s seasonal red nose officially returned to Old Town Wednesday night. The celebrated 30-by-30-foot martini sign is also glowing again in Portland’s Southwest Hills.

The stag’s red nose was officially lit around 4 p.m. in Old Town. The sign was erected in 1940 and in 1978, the sign was designated a historic landmark. The stag was later donated to the City of ...

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PORTLAND, Ore. – Continuing a Portland tradition, the White Stag sign’s red nose made its debut for the holiday season Wednesday afternoon.The stag’s red nose was officially lit around 4 p.m ...

PORTLAND Ore. (KPTV) - In a tradition that dates back to 1959, the White Stag on Old Town’s Portland sign will turn red tonight to usher in the holidays.

Every year on the eve of Thanksgiving, the nose of the white stag turns red. FOX 12’s Bonnie Silkman went behind-the-scenes to find out the history of the stag and it’s holiday tradition.

Mr Carey, who has filmed the white stag many times during the rutting season, told BBC News the magnificent animal was "sacred" in his view. "There are so many red deer and they do need to be ...

Around 150 years ago, estate workers built a landmark to commemorate the wedding of their laird and the Stag of Mormond Hill emerged as a proud expression of their home and their place within it.

Continuing a Portland tradition, the White Stag sign’s red nose made its debut for the holiday season Wednesday afternoon.