The Duchess revealed the impetus for changing “American Riviera Orchard” to “As Ever” on the latest episode of her podcast.

Logo design disputes crop up almost every day – some more understandable than others. Whether it's an accidental ...

While the name "American Riviera Orchard" was first announced in March ... claimed to local outlets that the Duchess of Sussex’s brand logo for As Ever was "an exact copy" of their historic ...

In the new episode of Confessions of a Female Founder, the duchess and her hair colorist Kadi Lee talk about meeting during the pandemic and juggling multiple business launches.

Meghan Markle has finally revealed the reason she changed the name of her lifestyle brand from American Riviera Orchard to As Ever. The Duchess of Sussex, 43, admitted the original name of her ...

After announcing her line as American Riviera Orchard, the star later publicly switched the name to As Ever after dealing with trademark issues and her brand’s scope expanding due to Netflix ...

The Duchess of Sussex has branded American Riviera Orchard, the former name of her lifestyle business, a “word salad”, adding: “I didn’t love that so much.” Meghan ran into trademark ...

Meghan told Lee about her decision to drop "American Riviera Orchard" as the name for her lifestyle brand, which she relaunched at the start of the year under the new name "As Ever." Meghan's use ...

Meghan Markle opened up about changing the name of her lifestyle brand from American Riviera Orchard to As Ever, admitting the old name was ‘world salad’ ...

Meghan Markle is breaking down her rebrand. The “Suits” alum blamed her switch from American Riviera Orchard to As Ever on the original name being “word salad.” She clarified to ...

Meghan Markle, the Duchess of Sussex, faces criticism from royal experts for trademark blunders while rebranding American Riviera Orchard to As Ever.