With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...
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What is data management?
Most modern businesses recognize the value of data. For small businesses, this often means relying on reports generated by the business software platforms they use for daily operations. However, ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Quantexa Ltd., a startup with a data management platform that enterprises use for tasks such as fraud detection, has raised $175 million in a late-stage funding. The company disclosed in its ...
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that Informatica’s Intelligent Data Management Cloud TM (IDMC) ...
With zero-trust architecture, enterprise data management builds a modern foundation for mission-ready resilience.
The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...
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