The Arctic Home campaign will couple WWF’s scientific network and conservation ... Cola’s spot on the Piccadilly Circus sign. The new ad, created by Wieden+Kennedy, expands on the polar bear spot ...

It was the brainchild of the World Wildlife Fund, in partnership with a Coca-Cola ad campaign ... Even though the intent of the WWF polar bear campaign was right, it also diverted attention ...

Polar bears are disappearing from Coca-Cola cans, but real bears are more likely to stick around, thanks to the wildly successful Arctic Home campaign. Arctic Home, a partnership between WWF and Coke, ...

5. Scientists can extract polar bear DNA from just their footprints This project, which has been several years in the making by WWF and MIX Research focuses on sampling polar bear footprints by ...

Polar bears are the planet’s biggest land-based carnivores – although they actually spend most of their lives around water and ice (their Latin name means ‘sea bear’). So they’re at particular risk ...

Part of that money came from Coca-Cola, which launched a polar-bear themed campaign last fall. The company introduced a special white can for Coke, and committed $2 million to WWF over five years.

When the polar bears of Svalbard venture from their dens this year, a joint expedition of WWF-Canon and the Norwegian Polar Institute will be there to observe how the bears are adapting to changing ...